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Jun 7, 2019

I sat with Alain in his big office on Fifth avenue  full of books and art.

He told me that luxury is about tradition, time and excellence.

But technology is now reshaping it.

Luxury has to be faster in adapting its business models to new technology where speed is as crucial as excellence.

What becomes creativity behind...


Apr 24, 2019

I sat down with Frederic who told me the ATARI story. In 1972 when Nolan Bushnell created it. At that time, he asked his teams to create a game that any drunk guy, in any bar, could play at any time: Pong was invented. With many other successful games, the brand became iconic for a whole generation of gamers. After...


Apr 19, 2019

I sat down with Massimiliano "Chicco" and asked him what makes a creative pizzaiolo."Showmanship is not an option."

Massimiliano came from Rimini, Italy, to New York in the 90s. Since then, he has become an accomplished restaurateur with a long list of restaurants in the City. At Pizza Yard, he is about to launch the...


Feb 15, 2019

PSG ? The Parisian soccer team!

I sat with Jérôme to talk about PSG's superstar players Neymar and Mbappé. Like Manchester United or Barcelona, or Real Madrid, PSG is now a global brand with more than 300 million fans around the world.
That’s a lot.

Jérôme works to develop the PSG’s branding process in South...


Nov 2, 2018

I sat with Bertrand at his new office office in Hudson Yard with a stunning view overlooking Hudson River. He told me his passion for building in general. For that purpose creativity is crucial: “As the leader of the organization, you have to make sure that everyone can think out of the box.”